Privacy policy
Butler Enterprises LLC d/b/a Charles Jewelry
Last updated: November 10, 2026
1. WHO WE ARE
Butler Enterprises LLC, doing business as Charles Jewelry (“we,” “us,” or “our”), operates CharlesJewelry.com and our related Shopify store. This Policy describes personal information handled through our store, orders, accounts, custom designs, and customer service. The site is intended for customers in the United States.
2. INFORMATION AND PURPOSES
We collect information you provide, information generated by store activity, and information from Shopify, payment and delivery providers, and people purchasing gifts for you.
| Information | Main purposes |
|---|---|
| Names, contact details, billing/shipping addresses, and gift-recipient details | Inquiries, orders, delivery, service, and permitted communications |
| Account identifiers, authentication records, preferences, and favorites | Account access, security, and remembering selections |
| Orders, payment/transaction references, returns, credit, and service history | Payment administration, fulfillment, fraud prevention, accounting, and warranty service |
| Ring size, budget, stone/metal preferences, engraving, designs, photos, and correspondence | Consultation, production, repairs, resizing, and documenting instructions |
| IP address, device/browser data, cookie identifiers, referrals, browsing/cart/purchase activity, and inferred interests | Store operation, security, analytics, personalization, and advertising |
We also use relevant information to comply with law, maintain records, and resolve claims. Payment services process your payment credentials; we receive transaction information needed to administer the order. Do not email full card details or unnecessary sensitive information. Required transaction information is necessary to fulfill an order; marketing participation is optional. Guest favorites can be stored in your browser and signed-in favorites in your account.
3. DISCLOSURES
We disclose information needed for these purposes to Shopify; technology and communications providers; payment processors; jewelers, suppliers, and repair providers; carriers and insurers; advertising partners as described below; and professional advisers. We may disclose information to authorities or others when required by law or reasonably necessary to protect rights and security, to recipients you authorize, and in a business acquisition or restructuring under appropriate safeguards.
Public reviews are visible to others. Sending us private photos or designs does not authorize their use as public testimonials; we obtain separate permission. Gift recipients are not enrolled in marketing simply because they receive a gift.
4. SHOPIFY AND ADVERTISING
Shopify hosts our store. Shopify Network Intelligence is enabled: Shopify uses information from interactions with our store, other merchants, and Shopify to provide enhanced services such as personalization, relevant advertising, and insights. Information is shared with Shopify and relevant providers, including providers in other countries. Other merchants do not receive access to our customer records through this service. See Shopify's Consumer Privacy Policy and Privacy Portal.
Our planned launch advertising includes Google Ads and Meta, including enhanced conversion and contact-matching features. These integrations transmit device, browsing, cart, and purchase information and matching identifiers such as email addresses or phone numbers to measure advertising performance and support relevant advertising. Matching identifiers can be hashed before transmission; hashing does not make them anonymous. This paragraph provides advance notice of these planned integrations; it does not mean they are already active. See Google's partner-data explanation and Meta's Privacy Policy.
We share personal information for advertising-related purposes through Shopify's enhanced services. Advertising disclosures can constitute “sale,” “sharing,” or “targeted advertising” under state privacy laws even without a cash payment for data. We do not sell customer lists for money. Our launch plan does not include uploading customer lists to build advertising audiences; conversion/contact matching still involves disclosure of personal information.
Cookies and similar technologies support carts, security, preferences, analytics, and advertising. Embedded media providers receive device and interaction information when their content loads or is used. Third parties can collect information about activity across websites and over time. Browser cookie controls may affect store functionality. We do not separately respond to older Do Not Track signals; Global Privacy Control is addressed below.
5. CHOICES AND REQUESTS
Use Your Privacy Choices for Shopify's data-sharing opt-out in supported U.S. regions. The page provides browser and account options. Shopify's automated privacy settings recognize Global Privacy Control in configured opt-out regions. Browser choices generally apply to the browser/device used; repeat them after changing browsers or clearing cookies. You may also contact us to request an advertising opt-out. We apply choices to our integrations as required by applicable law and platform requirements.
Unsubscribe from promotional email through its unsubscribe link or by contacting us. Necessary transaction and service messages continue. A delivery phone number does not itself authorize promotional texts or automated marketing calls.
Send privacy requests through our Contact Us form or write to the address below. We honor rights and appeals required by applicable state law, which can include access, correction, deletion, portability, information about disclosures, and advertising opt-outs. We verify identity or an agent's authority when appropriate, apply lawful exceptions, and respond within applicable deadlines without unlawful discrimination. To appeal a denial, submit our Contact Us form with “Privacy Appeal” in your message. This Policy does not extend statutory rights beyond their applicable scope.
6. RETENTION, SECURITY, AND LOCATION
We retain information for its purpose: transaction/tax records for required recordkeeping and dispute periods; relevant purchase/service records for warranty obligations; accounts while needed to provide and close them; and inquiry, marketing, and technical records while needed for their stated uses. Legal obligations or disputes can require longer retention. We delete or de-identify information when no longer needed, subject to backup cycles and lawful exceptions. A lifetime warranty does not require keeping every information category indefinitely.
We use reasonable administrative, technical, and physical safeguards; no system is completely secure. Shopify and other providers process information in the United States and other countries. U.S.-only sales do not mean all processing occurs in the United States.
7. CHILDREN, CHANGES, AND CONTACT
The store is intended for adult purchasers, not children under 13. We do not knowingly collect information directly from children under 13 or knowingly sell or share information about individuals under 16. Contact us about information supplied by a child. Limited gift or engraving details supplied by an adult are used for that request. Linked services have their own privacy notices.
We post changes here with an updated date and provide additional notice or obtain consent when required. Contact us to address or correct information you provided or to ask about this Policy.
Butler Enterprises LLC d/b/a Charles Jewelry
Attention: Privacy Requests
5 S. Wabash Ave. #1414
Chicago, IL 60603, United States
Contact Us