Color
Look for attractive, reasonably even color. Strong purple is often prized, but a stone that looks overly dark may show less life. A deeper shade is not automatically better.
Amethyst
From soft lilac to rich purple, amethyst brings expressive color to fine jewelry.
This purple variety of quartz has a long association with royal and ceremonial jewelry. Choose the shade that feels right to you.
- Mineral
- Quartz
- Birthstone
- February
- Mohs hardness
- 7
Color and history
Amethyst ranges from delicate purple to strongly saturated violet and reddish purple. Its ancient name is linked to a belief that it prevented intoxication. That story is part of its history, not a health benefit. We choose amethyst for its beauty and craftsmanship.
Learn more: GIA: Amethyst
Choosing your amethyst
Clarity and cut
Many faceted amethysts appear clear without magnification. Compare the brilliance, proportions, and shape, along with any visible color zoning.
Learn more: GIA: qualities to consider
Care
Protect amethyst from scratches, hard impacts, sudden temperature changes, and prolonged intense light, which can fade some stones. Clean gently with warm, soapy water. Avoid steam cleaning and high heat.
Learn more: GIA: care and cleaning
Find the right piece for you.
We can help you compare materials, choose a gemstone, and understand how to care for your jewelry.